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How to Clean, Handle and Store DVDs
Since DVDs are read by a laser, they are resistant to a point, to fingerprints, dust, smudges, and scratches. However, surface contaminants and scratches can cause data errors. On a video player, the effect of data errors ranges from minor video artifacts to frame skipping to complete unplayability. So it's a good idea to take care of your discs. In general treat them the same way as you would a CD.

Your player can't be harmed by a scratched or dirty disc, unless there are globs of nasty substances on it that might actually hit the lens. Still, it's best to keep your discs clean, which will also keep the inside of your player clean. Never attempt to play a cracked disc, as it could shatter and damage the player. It doesn't hurt to leave the disc in the player (even if it's paused and still spinning), but leaving it running unattended for days on end might not be a good idea.

In general, there's no need to clean the lens on your player, since the air moved by the rotating disc keeps it clean. However, if you commonly use a lens cleaning disc in your CD player, you may want to do the same with your DVD player. I recommend only using a cleaning disc designed for DVD players, since there are minor differences in lens positioning.

There is no need for periodic alignment of the pickup head. Sometimes the laser can drift out of alignment, especially after rough handling of the player, but this is not a regular maintenance item.

Care and feeding of DVDs

Handle only at the hub or outer edge. Don't touch the shiny surface with your popcorn-greasy fingers.

Store in a protective case when not in use. Do not bend the disc when taking it out of the case, and be careful not to scratch the disc when placing it in the case or in the player tray.

Make certain the disc is properly seated in the player tray before you close it.

Keep away from radiators/heaters, hot equipment surfaces, direct sunlight (near a window or in a car during hot weather), pets, small children, and other destructive forces. Magnetic fields have no effect on DVDs. The DVD specification recommends that discs be stored at a temperature between -20 to 50? C (-4 to 122 ? F) with less than 15 ?C (27 ?F) variation per hour, at relative humidity of 5% to 90%.

Coloring the outside edge of a DVD with a green marker (or any other color) makes no difference in video or audio quality. Data is read based on pit interference at 1/4 of the laser wavelength, a distance of less than 165 nanometers. A bit of dye that on average is more than 3 million times farther away is not going to affect anything.

Cleaning and repairing DVDs

If you notice problems when playing a disc, you may be able to correct them with a simple cleaning.

Do not use strong cleaners, abrasives, solvents, or acids.

With a soft, lint-free cloth, wipe gently in only a radial direction (a straight line between the hub and the rim). Since the data is arranged circularly on the disc, the micro scratches you create when cleaning the disc (or the nasty gouge you make with the dirt you didn't see on your cleaning cloth) will cross more error correction blocks and be less likely to cause unrecoverable errors).

Don't use canned or compressed air, which can be very cold and may thermally stress the disc.

For stubborn dirt or gummy adhesive, use water, water with mild soap, or isopropyl alcohol. As a last resort, try peanut oil. Let it sit for about a minute before wiping it off.

There are commercial products that clean discs and provide some protection from dust, fingerprints, and scratches. Cleaning products labeled for use on CDs work as well as those that say they are for DVDs.

If you continue to have problems after cleaning the disc, you may need to attempt to repair one or more scratches. Sometimes even hairline scratches can cause errors if they just happen to cover an entire ECC block. Examine the disc, keeping in mind that the laser reads from the bottom. There are essentially two methods of repairing scratches:
1) fill or coat the scratch with an optical material;
2) polish down the scratch. There are many commercial products that do one or both of these, or you may wish to buy polishing compounds or toothpaste and do it yourself. The trick is to polish out the scratch without causing new ones. A mess of small polishing scratches can cause more damage than a big scratch. As with cleaning, polish only in the radial direction.

Libraries, rental shops, and other venues that need to clean a lot discs may want to invest in a commercial polishing machine that can restore a disc to pristine condition after an amazing amount of abuse. Keep in mind that the data layer on a DVD is only half as deep as on a CD, so a DVD can only be re-polished about half as many times.
From: http://www.dvd-recordable.org/